I asked him what he wants his company to be. So it was strange, if you were a moviegoer in 2013, to see the A24 logo pop up again and again before movies as varied and weird as Harmony Korines Spring Breakers and Sofia Coppolas The Bling Ring, James Ponsoldts The Spectacular Now and Roman Coppolas A Glimpse Inside the Mind of Charles Swan III. It was a perfectly good jet! Hodges: I started my career at USA Films, which became Focus Features. Thats the chief message of an A24 campaign, really, from elegant design to sharp social media to clever co-branding choices: This is a company that gets it. IFC earned a raft of Oscar nominations when it decided to put its muscle behind Boyhood and transform it into a phenomenon, but dumping all of its eggs into one beautifully textured basket helped to underline the paucity of love that most indies receive from their distributors, who ferry them from festivals to home video with all the solemn purpose of Charon taking passengers across the river Styx. Were always cognizant of trying to sell the film by not selling it, said marketing exec Jesse Patrone-Werdiger, speaking to A24s rare faculty for promoting around the product its trying to push, shifting the tectonic plates of culture in the hopes of giving rise to a mountain. Jon Hodges CEO at Evergreen North America Industrial Services League City, Texas, United States 2K followers 500+ connections Join to connect Evergreen industrial services and GEM mobile. I just trust, you know, Drag City or Merge or SST or Dischord. Which, if you look two years back, theres just no way in hell anybody would have thought that A24 would finance a film like Moonlight and release it in the way they did, to the tune of a Best Picture and $55 million in international box office. The photo has been . Among critics and cinephiles I know, the A24 label is starting to mean something in the way that a 4AD record meant something in 1988, or a Grove Press book meant something in 1955. It Follows takes the horror trope of getting punished for having sex to a new level. When I arrived at A24s office, in an anonymous building so close to the western lip of lower Manhattan that it can practically taste New Jersey, my fears that the company might be growing too fast werent exactly assuaged by learning that within weeks it was moving to an enormous office closer to midtown. With Hodges leaving, the. Photo illustration by Lisa Larson-Walker. Alex Garland (director, Ex Machina): They make things work that according to standard procedures really shouldnt work. You lost. Katz: Tusk, we were like, oh, Kevin Smith! We are thrilled to have someone of Johns pedigree join the Jax Media team and lead our expansion into the film world, Jax Media partners Tony Hernandez, Lilly Burns, John Skidmore, and Brooke Posch said in a joint statement. The tech titan is reportedly in the midst of dropping $1 billion on original content, but has yet to make a major film market move. [11][12], In September 2013, A24 entered a $40 million deal with DirecTV Cinema, where DirecTV Cinema would offer day-and-date releases 30 days prior to a theatrical release by A24; Enemy was the first film to be distributed under the deal. A24, originally a small independent movie distributor, has quickly transformed into one of the most respected and successful names in cinema production. The photo has been replaced. You prepare like for your dissertation at Harvard. Set in 1630s New England, a family is banished from their village and starts to unravel when their baby vanishes. In the fall of 2012, A24 arrived at the Toronto International Film Festival with a plan to acquire several movies. That was where I learned what Tinder was. And that question is the birth of fandom. Maybe we werent geniuses with Spring Breakers, but we were the ones who said, Lets put it in theaters, because we could build on that. People liked Spring Breakers. I think we all were kind of a bit shell-shocked. So everything had to be explained to me, and by the time it was explained, it was over. Gif excerpt from the film Ex Machina via A24 Films. Franco: I would bet that [Alien] was one of the biggest, most popular Halloween costumes that year. [23], On March 26, 2018, co-founder John Hodges announced that he was exiting the company. Company Details: All Rights Reserved. With how bad it tested. The movie was Spring Breakers, it played like a Kesha music video as directed by Terrence Malick on MDMA, and it debuted to the highest per-screen average of any film released that year to date. I think he would say something now. Said Korine: They saw that marketing was a creative act that could be entertaining in and of itself. Fenkel: We had a meeting. Yes, Scream VI Marketing Is Behind the Creepy Ghostface Sightings Causing Scares Across the U.S. David Oyelowo, Taylor Sheridan's 'Bass Reeves' Series at Paramount+ Casts King Richard Star Demi Singleton (EXCLUSIVE), Star Trek: Discovery to End With Season 5, Paramount+ Pushes Premiere to 2024. A24 may not yet inspire the same kind of blind devotion in theatergoers that the Criterion Collection does in home video obsessives, but its the only indie distributor that feasibly could. Eggers: People always want to do bigger and better the next time, you know? Losing a movieI wanted to jump off a bridge. Fenkel: And then I started saying, No way. Subscribe to Deadline Breaking News Alerts and keep your inbox happy. Not like we should have paid more. A24 co-founder John Hodges is exiting the indie companyto focus on future opportunities, he and the company jointly announced on Monday. BREAKING: John Hodges, one of the founding members of A24, has announced his departure from the production and distribution studio to focus on future opportunities. Over the past six years I have been fortunate to work with a diverse group of talented storytellers across film and TV and look forward to continuing those collaborations in my future endeavors.. We were planting seeds to grow. Garland: Under the Skin is exactly the kind of movie that you would not see distributed by a major studio. Slate is published by The Slate Group, a Graham Holdings Company. Suddenly, in order to be financially viable, a project has to cost less than $2 million or more than $200 million. I felt bad that David had to be put through that. PARK CITY, Utah At the Sundance Film Festival here in January, executives at A24, the upstart movie and television studio, stood in the back of a makeshift theater looking as if . junio 12, 2022. cottage for sale in timmins on . According to Ponsoldt, who recently became the companys first repeat filmmaker: A24 films run the gamut of genre and style, but they all seem to be incredibly specific, personal visions.. Or a screenwriter. Aizenberg: I was already, like, putting together the distribution plans for Frances Ha. Anything in between is dead in the water. And theyre aiming at them. Steven Soderbergh retired. Spike Lee turned to Kickstarter. Please only use it for a guidance and A24 (company)'s actual income may vary a lot from the dollar amount shown above. Hodges had been an integral part of the studio since its inception in 2012, along with co-founders David Fenkel and Daniel Katz. Fenkel: We knew we were releasing the movie. Fenkel: One thing we notice is now people are saying, Oh, good job. [17] In April, the company acquired all foreign rights to Swiss Army Man, distributing the film in all territories, and partnering with distributors who previously acquired rights to the film, a first for the company. But youre like, Why didnt other people see that? I have no idea. I go, Huh., It Sucks, Man. So I think they were hoping, and discovering, that they might be able to do that with The Witch. GQ Style. And then its like on the biggest stage, I didnt thank anybody! That was tough. Wouldnt call us back. BREAKING: John Hodges, one of the founding members of A24, has announced his departure from the production and distribution studio to focus on future opportunities. I still think that its morally questionable, but now I realize that the publicity people do stuff, and that stuff is real.. John Hodges will be leaving A24 to pursue other opportunities, the indie distributor announced Monday. Katz: We did great movies. Zoe Beyer (marketing, A24): Spring Breakers had a whole Oscar campaign. Franco: I actually did win some awards. Igoe: That morning was crazy. 2023 Variety Media, LLC. And I think it is down to companies like A24. Discover Johnny Hodges's Biography, Age, Height, Physical Stats, Dating/Affairs, Family and career updates. Youre incredible. It was me! And then you meet Barry and hear Barry talk, and its like, Of course! That didnt come with any veto rights or cut rights, Abrahamson told me. Garland: I didnt know what Tinder was until the festival. Korine: I dont think I was there, but I heard people were walking out. Get our latest storiesin the feed of your favorite networks. I am incredibly proud of the company we created and of the amazing team at A24 that has been integral to its success. Its such a really fucking well-executed movie. Garland: I would say that if Ex Machina had been distributed by a big studiothis isnt actually a criticism of studios; its actually just a statement of factthe film would not have been remotely as well received or successful as it was. Its like, oh, this person has no idea what Moonlight is, and it just won Best Picture. The whole thing was really intense. We all go nuts for a few minutes, and then were all like, Okay, what do we do?. The first: Barry Jenkins Moonlight, which chronicles a gay mans coming of age across three stages of his life in war on drugsera Miami. Igoe: Even with Ex Machina at the time, we were getting bigger, but we still had that kind of start-up mentality that I dont know wed be able to get away with now. The company said he will exit to focus on "future opportunities," but did not clarify beyond that statement.. A24 went on a spending spree and released 11 movies in their second year of operation. Were gonna get there on time. 2023 THE TRACKING BOARD. The fact theyre vampires might just be an excuse for them to wear sunglasses indoors. We werent a fully formed company yet. Subscribe for full access to The Hollywood Reporter, As one of the founding members of the New York-based company, Hodges played a key role in putting A24 on the map, culminating with last year's best picture winner, 'Moonlight.'. Theyre on the tarmac, and were having to find a new jet for them within twenty minutes. Lets run there. Notable guests on the show have included Bo Burnham, Paul Schrader, Sofia Coppola, Alia Shawkat and Martin Scorsese. Selena and Ashley had no issue with this. Tinder was yelling at us. And they did. Sofia Coppola (director, The Bling Ring): I really like those guys. I think theatrical will always be there, but most of my biggest experiences of cinema have been in front of a TVno one was screening Fellini films in Ireland when I was 19 or 20.. When an A24 acquisitions exec pitched the story to me, excitedly laying out the plot in broad but heartbreaking strokes, he asked if it sounded like an A24 film. You know more than me.. Since the small blast of trade articles that greeted the companys inception, theyve remained unusually quiet. What are you working on? Trey Edward Schultz's moody, atmospheric thriller plays on our country's present division and how mistrust in others can come back to harm us. Focused on High Net Worth Policy holders where policy coverage exceeds $1 million. Beth was also the first A24 movie since its inaugural release, the Charlie Sheen-starring A Glimpse Inside the Mind of Charles Swan III, not to receive a fresh score on Rotten Tomatoes. IP & Literary Intern, Literary & IP Acquisitions at Amazon Studios, Assistant, Physical Production at Lionsgate, Executive Assistant/Production Office Coordinator for iONE Digital (NY), Manager, Scripted Film and Television, Cond Nast Entertainment. Fenkel: If you look at our films, we bought The Lobster in February and released it in May. Focus and Fox Searchlight had become kind of isolated in what they did. Fenkel: I think we had to sell them on, like, Hey, were gonna push this thing.. Like I had glandular problems. That was just acting! It was not like being in a cinema. While there is speculation in the trades that A24 may be on the block, I get the impression that sale rumors are just that rumors. At the time of my visit, however, A24 still looked more like a startup than a movie studio, and you could find the countrys fastest-growing film companys actual HQ only by following the flimsy paper signs that had been taped up along the 17th-floor hallway outside its headquarters. A24 is an American independent entertainment company that specializes in film and television production, as well as film distribution. II was tasked. Lady Bird remains its biggest success, earning $49 million domestically to date. Producer: Safety Not Guaranteed. And I think theyre creating a kind of renaissance in filmmaking. Please! Usually you talk to somebody and they tell you all the reasons they shouldnt make something, and why its so difficult. John Hodges is leaving A24, the Oscar-winning indie studio that he co-founded. Jenkins: What theyre doing is so fluid and free-form that two years from now, it could be quite different than it was two years ago. Fenkel: We may have had to fire a fake intern for that. Like, there was one that was like the shotit was [Francos character] Alien with the two girls, and hes holding machine guns or something. Probably the best place to screen-test the movie. So Im showing up to the airport with no luggage and a cardboard box with duct tape wrapped around it. John. Johansson plays something between an android and alien symbiote who seduces men in order to envelop them in a dark, infinite pool of nothingness. And the guy asked me, Is there anything we might find suspicious in there? I said, Theres an art piece inside in the shape of a gun. And literally the entire security department was like, What is wrong with you? Long story short, it made it through. Her film The Invitation" plays on agitation and insecurities between a group of old friends and some suspicious strangers at a lavish dinner party. And then there was another one where hes deep-throating the gun, and we replaced it with a gold statue. You know what? For Ponsoldts latest, A24s marketing efforts followed the films example of approaching a highbrow topic with a low bar for entry, partnering with Medium.com for a project called Just Words, for which writers, artists, and other intellectual types collectively celebrated the life and work of David Foster Wallace. Katz: By the way, a thousand times out of a thousand, youre wrong. TV production powerhouse Jax Media is expanding into film and tapped John Hodges, one of the founding partners of A24, as its new head of film. Under the Skin reintroduced Scarlett Johansson as a killer alien from outer space (and, more jarringly, a shockingly brave improv performer). 2023 The Hollywood Reporter, LLC. If the cost of helping great movies find their theatrical audiences and lure them into theaters is to release other great movies that audiences have to find for themselves, thats probably a price most of us are willing to pay. I didnt think it was terrible. Like Under the Skin, Locke, Enemy. And on some level, honestly, I was afraid to go out on my own and try to make it work. Halfway through the campaign, I think it went the other way. Quite often you finish a film, he told me, youve had no contact with the distributor, you hand it to them, you get a quick look at the poster. Aizenberg: When I started, we didnt have Spring Breakers yet, but the whole focus of that very first meeting I went to was like, How do we get Spring Breakers?
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